Why Brand photography is good for business, your customers, the latest edition
When you think of your business’s marketing plan, what comes to mind? creating the perfect social media schedule? a new post on instagram? Planning promotions throughout the year? Here’s my Gold take on your marketing plan: it won’t work without brand photography.
Build the Brand that they love and trust but in more visual
Loyal returning customers are a dream of any company. So let’s begin by talking about businesses and find out why there are more and more of business owners who invest in brand photography in the current pace of life. People are less reading longer paragraphs and are wanting to see more engaging visuals with colour, inspiration and more emotional connection that involves people of the company in the frame. Even if you are a true master of copywriting, there is little chance that many potential customers will arrive at the page with lengthy texts only and stay there for long to learn the content. They are looking for someone to mirror themselves in to be inspired and eventually to buy their products and services as a result.
When a business person creates a profile of their company on social media or wants to represent it in the best way on their website, they need a range of well-crafted photos which help the business look persuasive in the eyes of potential customers.
The method — what customers really want ?
Think about the ways of how to persuade them that it is not as scary as they believe. It is like selling without trying to sell hard and invite your customer to look at what you do and start admiring that. It would help if you created a warm, cooperative atmosphere, and then you will be able to take the most attractive and realistic photos ever. When a business founder and a company are seen, potential clients will pay more attention to what they do and how professionally they do that. The products and services of this company are not hypothetical or unattainable anymore. When they are more achievable, they become more desirable.
For those businesses who are really want to take the step further for their customers journey and enjoyment are these who already making unforgettable experience with sharing their lives and journeys by making mini reality shows on social media, and when the process is documented with brand photography, this gives the customers the confidence they are looking for in a brand that sells their products and services without the push of the sell. To Read more about mini reality shows trend go here.
Now let’s talk about the customer, the everyday person and what do they want —the regular customer is affected by emotions. If you are a customer looking for a particular thing or service, you would like to know who provides what you need. You want to get connected with the brand, and visual proof of its trustworthiness plays a vital role in purchasing something here.
Challenge for businesses:
Sometimes, a business owner and the team members may say how they hate being exposed to the public through their photos at work and this is fine, because if you do want to connect to your customers, making the change into becoming more public is a process in self and collective achievement and can be done eventually with practice.
The kind of emotions that are best to convey in photos:
If the emotions the company’s offers can evoke are positive, an individual is more likely to purchase or order a service from this provider. On the downside ,negative or even neutral, the potential client will feel bored and, more likely, leave the webpage in search of something more attractive.
If you want to increase conversions and profits, as a business owner then you should consider using brand photos in your overall marketing strategy. You may realise why now you need a professional photographer more than most instead of using random images that you can take on your smartphone for the sake of cost and effort saving.
Where can you use your brand photography?
the answer is everywhere if you can. And in most cases your brand will benefit more if the below placements will have the consistent photos of your brand: (some businesses may use only 3–4 of the below and it mostly depend on the industry you are in)
- social media profile photos;
- Instagram promotional posts and stories;
- ‘About Us’ page on the company’s website;
- blog posts;
- paid ads as a part of the overall graphics;
- process demonstration;
- email newsletters;
- business cards;
- webinar introductions;
- team pages of the company’s website;
- client thank-you notes;
- PR packages and press releases;
- email signatures;
- podcast presentations;
- online workshops and courses.
Recommendations and benefits:
Hiring a professional photographer to make the brand more emotional and attractive is a great advantage over competitors.
The experiments proved that a person could first make an image they see within 50 milliseconds. That is why it is essential to make a brand photo that would impress at once.
Brand photography needs to be high-quality and consistent to become catchy. Be attentive to details that could capture a potential consumer in a moment.
Brand photography does a lot for creating a positive image of the company and evoking bright emotions.
If a company uses more brand photography; the more recognisable it will be on the market to become more profitable over time.
If you are a customer looking for a particular thing or service, you would like to know who provides what they need.
If a company tells a fascinating real-life story to its potential clients, they are ready to buy something from it.
To use Stock photos or don’t — People look for authenticity, location and connection
While many are tempted to use stock photography, it’s well known that a photograph in a known area of you and your team in the city you are living, has the potential to more connect to your customers than a stock photo that shows a city in a different continent, would you agree?
If the company uses stock photos, it may lose its potential clients because they do not connect these photos with the company’s brand. It happens because they can see the same images on other Internet pages used for different purposes .There may be hundreds of users for the same photo, so where is the connection with this same company? Consumers may feel a bit deceived and frustrated. They do not trust this business and its products anymore.
Familiarity and predictability attract, so these loyal customers will recommend the company to other people. The business will increase and expand as a result.
The trends and methods can change through advance of the years, but the importance of translating the company’s values and goals across different media sources remain un-doubtful.
As always, for more blog topic suggestions, questions about photography and how video can help storytelling become a key ingredient in your business marketing contact us today.
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