TOP 5 TIPS TO WIN WITH YOUR VIDEO EACH TIME AND GET PAID IN 2021

Rocky Gold
6 min readMar 22, 2021

Let’s face it, you are making a video now or you are considering of starting to film videos for yourself, your brand or your new project that you are making.

And so I wanted to lay out the top 5 Tips to win with your video each time and get paid, because who doesn’t want to create and not get paid?

  1. Take your videos outside of the building and out of the office and look for good outdoor spaces.

It’s been common to think that outdoors is for weddings, indoors is for corporate and many examples of hired indoor filming for some TV ads productions with 9 light stands in every corner and bringing your subject into a secret dark room with a godzilla camera on flashing LED at their face would create some respected video footage that everyone will buy into. Wrong! because in 2021 the rules have changed, the irrelevant has become more relevant and the authenticity movement is there to stay. Therefore, there has been more likelihood for your idea and business looking more authentic and filming outdoors is once of the coolest things that people love seeing more. So simply grab your equipment and text your client the meeting address in that local park to make your next video take. For more ideas where you can film your videos outside you can ask siri for help.

2. The appropriate lighting can make the video and not having enough light will break it.

if you are wanting to make your video stand out, you have to make your subject well lit so people will know that they are the dominant person in the footage. Whether you are filming yourself or filming other people — you have to make sure that the objective area is well lit and that your camera gets all the best colors for the shot. When your shot is not well lit, it is visible in your video, either the expected location looks to dark than the ordinary to the general audience perspective, or your video has the grainy footage while your subject is kinda visible. In order to fix that, you can set your camera settings accordingly before everytime time you are pressing the record button. If you are filming tiny spaces that introduce local shades, it’s highly recommended that you will have some pocket LED lights where you can place in those corners and have a good light source for your planned footage. If you are filming in a studio — use a softbox and then adjust your camera exposure when working with these type of environment. For more extensive info about how to film with assisted lights there are handful of free content online.

3. Purchase a Professional camera and treat it as your new smartphone camera for all of your social posts.

The new smartphones video taking capabilities are getting better and better as we advancing through the years and you can really see it in the new iPhone 12 shots, yet there is a still a “but” in the way. Why you are asking? Because a Professional camera can make that moon look better for your stories. more? OK, Because a professional camera can separate those clouds from the mountain and when it comes to how your video looks like, even if it’s for social media, everything that eventually translates to your audience is “what looks really good and who I can trust the most in what I see”. When shot from a professional camera it sends that professional message to your audience that this is the money shot, That you have made effort to gain their attention and that you are worthy for their $$$. When you are filming for your business, the easiest way to ruin the reputation of your organisation is by filming a video with a smartphone on a stabiliser, adding a few texts on top of it and then calling it “How a day in our work looks like”. Today, there are more affordable professional cameras out there with unrivaled filming quality thanks to the competition between brands and getting one of these can save you lots of dollars paying someone else to do the job that you know best.

4. Be useful to others, and make a work that will be useful for people.

The questions comes down to, why are you wanting to create videos, and what are you spending your precious time on? Is the time that you are investing in your doing helps someone to get better at what they do, is it advancing them from point A to Point Success, is it really helpful for people, and as a result does this open a path for you to keep doing the meaningful work. Examples of useful work, helping someone with a video to promote their cause so they can be successful to sustain their living and further reach their dreams, writing a written post like this to help others with info they can use and there are many examples, by know I am sure you get the point. Let’s not open a personal growth topic here because we all know that there are so many books on the subject and you can easily find the help you need. Keep it simple, at the end of the day if you love making income with what you love doing would you continue doing it? Most people will say yes. So there’s no shame to ask these questions next time before you press the “record” button. This now sets us up for the last Tip.

5. Always do your best when you can and when you won’t.

there are times in your life, and also times in someone’s professional career that opportunities presenting themselves and then you have the chance to do it with all your effort and full passion to make something look good and be proud of. These times are coming almost every moment and because of that there is a tendency to say “maybe this time I can do it simpler…” or “I’m tired so I just mock something simple with shortcuts”, or “this is a pro-bono work so I won’t use my premium minutes on that”. And this is the time where you can’t risk it, because your video project is working for you everytime. When people see your video, you want them to see your best work, and the evolving work at all times is always the best work to be seen. To do your best when you can and when you won’t means that you keep evolving your creative boundaries and as a result you get better and better where’s instead, if you would to your best when you only can, your creative muscle will not work when the crucial tasks are in a high demand for it. Doing your best when you won’t will actually train when you don’t have training scheduled in your calendar, got it?

When you start creating your videos, these simple 5 tips will help you to aim at a direction of creativity to achieve success and get paid, however ultimately achieving these things consistently will require the effort on your end and the perseverance in the execution to make it happen the way you want it. There are many ways to use these tips, you can either use one of them and just learn how it each time applies in the scenarios of your video work or you can use a few of them and mix and match them with some tips that you already have on your own.

I hope you take advantage of these 5 tips and if you’d like to share your tips and suggestions, feel free to put them in the comments below.

For more video content and business filming inquiries follow our page @novimedianz on Facebook, Instagram and Novi Media on Youtube.

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