Top 5 Hacks — Is your business ready for Xmas & holidays quiet time?
The Xmas holiday and festive season are not too far away and if you haven’t planned your vacation yet, you may do it later but if you want to find out what people are really doing in the holidays and how this can benefit your business or project activity that is somehow depend on people keep reading the next top 5 hacks to fuel your inspiration further on what you can do before everyone is out of town.
1- Reticular activation — hack #1 is the most important because our retinas are the most important thing in our life, these are our pair of valuable eyes, they are the window which we see through at the world and in our time a lot of us love screens and it’s not a random fact but hey, many scientists say, what we se in our eyes is actually dictated by the brain and if you can get into someone’s brain that begins with the eyes — are you appearing enough in that screen with your business enough to be seen ? and are you taking advantage of that holiday opportunity to show yourself enough to your customers? The holiday opportunity allows the most authentic businesses to stay in top of mind of their customers who later come back after the holidays and think about their number 1 choice, You — who was entertaining them while they were away. The “little window time moment” before the holidays, is the most useful for implementing a fresh new photography visuals for your business followed with video contents that story tell your brand’s authenticity to populate your feed, reels, website and other social platforms.
Giving that fresh new look and a relaunch a new point of view, it is that inspiring for a person, that they ware willing to give a new chance for that product and service with their trust and $$$. If you are making visual content for the holiday months, there are better chances to gain more customers back during that quiet time after the holidays.
2- Don’t reduce price, Add more value — in most cases price determines value of service and product. If price is high, then customers are anticipating high return for their investment, excitement after purchase, thrill of telling to friends. And if it’s low, the back of our mind seems to introduce a bit of doubt into the purchase and if this going to be really worth it. So, Instead of dropping your prices and dropping their confidence, offer to your customers more value for the same price and perhaps you can repackage extra services only during this time before holidays and during the holiday. This will get your customers attention and the attention will bring a memory again when they are looking to reuse your service throughout the rest of the year.
3- Great Presentation is Gold — the art of great presentation and looking at things to present them really well is not discussed enough. When we walk throughout the streets of shopping stores, malls, Gardens and art places, we usually see that the items at the storefronts are the most appealing, the entrance of a public garden reserve is well decorated with the most colourful flowers and plants. The “Monstera” is now “Variegated” at the entrance. It got your excitement and now you are keen to keep exploring and look for more. The goal here is treat your business as a front window of a show, Do you have the most compelling Visuals in your most recent updates? how long ago did you use a video as a storytelling technique to really touch the heart of the customer? — People do open their hearts based on what they see and they hear. This is where first impressions can open the door for exploration. Giving that polished presentation to a product launch supported with the visuals that speak your language can really put you in a position to succeed when there is a consideration between someone who did not really add a great presentation for their storefront ( the brand ).
4. DM someone to make content together — Dm’ing someone to work on something together has been a great marketing opportunity that is utilised well until now, but even though the DM feature is available to anyone, there are still people who go on it on their own an miss out on the huge attention potential of mixed audiences and followers. Take for example a post where to brands partner up, can bring both audiences into a wonderful activity that is done together in a brand video followed up with photographs that are sharing the continuation of the story until you decide where and when to end. Content that is done by 2 or more brands who collaborate together Especially in between the holidays, shows your customers that you’re making an extra effort than your competitors and are willing to go the extra mile to get their time and money.
5. If Visual content won’t do — a rebrand or a remake of the business — a fresh new look during the holidays can inspire people to keep checking in with “What’s HOT in Town”. Let’s face it, if anyone wants to buy something it better be NEW or something that they never had before. A rebrand gives the chance to your customers reconsider the new you. When you place yourself into the buyers shoes it is very common to find the the clothes shopaholic won’t want to buy the same looking outfit again if there’s a new cooler looking outfit around. This is why there are new businesses and brands being born every day as we speak, it is why people are reignited again to get something rather new. Although, it is recommended to have a plan in place before booking a new photoshoot and a videography for your new brand, some people tend to do the content first and that eventually works in their favour due to the visibility of putting out a new content. Thus there’s never a best time to come up with a new photoshoot or a Brand video except the only time that matters — NOW.
These were the top 5 Hacks for Xmas & holidays quiet time, and I hope you had some gold nuggets out of it.
If you got some more ideas for what to be included in our blog and for collaboration feel free to reach out.
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