How shooting days benefits your business more than you think — Benefits & Opportunities

shooting days are one of those fun activities where you get to pose for the camera in a photoshoot session or get to do some camera time on video expressing yourself in speaking bits as part of the work that is being done on the development up a brand. You’ve hired a professional photographer/videographer or both for some crucial marketing activities that are now going to take some portion of your time that and the question comes to mind at what cost?

While there are concerns for the $$$ time invested in these activities, business people may be wondering if there could be some upside for the time investment the making of visual content for their business. So here are the great news as I am going to be sharing with you the top key benefits of you going out there on a shoot day with your content creation team.

1. Public exposure — except from work in a studio where you do the content behind closed doors, most of the chances that you’re going to be doing a photoshoot in the streets, out in a crowded area or perhaps your video will involve a following walking & talking scene between cafes, parks, civic buildings, business corridors and you name it. You are doing PR work on your business and people are always interested to know more in what’s going on behind the camera and perhaps want to exchange a word or two with the “actress” or the “actor” involved — this is a great chance to break the ice with serendipity.

2. Taking out the Team to a “Theme Park” — for some businesses, the heavy workload from Monday to Friday can seem mundane, repetitive and draining. Taking out your team on a shoot day for sprucing up some new team photos and making an introduction video for your company can almost feel like going out on a “Theme Park”, taking that break from the busy work routine. Everyone is having fun activities with some Sizzle branding activity that also at the end works into the business profitability, because professional photography and detailed videos are good for your business. If you’re a solo business owner, you could also enjoy the opportunity of pausing business activities for for a day in the “marketing Theme Park”

3. Solidifying existing relationships with clients/customers — Creating new content in Professional photography for your business or making a company video can offer a great opportunity to strengthen your current business relationships by offering to one of your clients to be part of your branding video. This is very great for both sides, theirs, yours and everyone else involved, because it builds publicity for everyone due to being involved the making of the “Gold & Sizzle” of the branding activity. A true story of success from working with one of my previous clients in the clinic industry is — that they invited their customer to film a video content for their branding video and the customer felt very happy doing it and after the video was published, they’ve got a lot of social media attention where their video got re-shared in their customers page as well as their own.

4. Increase of self confidence and promote mental health — Studies show that when you are going out on a photoshoot session, you are more likely to step out of your comfort zone when taking the attempts of posing with a professional photographer. For this incredible reason, the success of your brand is being carved well thanks to the effort and stepping out of the comfort zone. There were a lot of instances, when I worked with models on set, and after producing of the work, many have commented that they’ve felt confident during photoshoot and that they were trying harder then before to make some of the shots work and following these activities the confidence they have had was skyrocketing.

5. Showing off your wardrobe — being on camera is a great reason to show case your wardrobe. Some times we wait for special occasions to get out with our flamboyant clothes and showcase the pizzaz that we spent some good $$$ on and don’t get the chance of being seen. For some people many of the colourful clothes are sitting in the wardrobe because they are too busy working and not have enough time to wear all the clothing content that they were once excited about once they looked at the mirror in the changing room. So don’t wait any further, when it’s camera time — it’s the prime time of colours! and by the way, for more information about what to wear on photoshoot and video feel free to get in contact with us and we will make sure you get the most value for it

These were the top 5 for how shooting days can benefit your business. As always, for more blog topic suggestions, questions about photography and how video can help storytelling become a key ingredient in your business marketing contact us today.

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