Get the most of your Brand Photoshoot and Video with These Top 5 Recommendations

First off, congratulations for taking the step of deciding to do a brand photoshoot or brand video for your business! You’ve now taken the extra mile in putting your business out there and stand out visually for your potential customers. Now here is the ‘Gold’ — Your customers (do react to your videos and photography) are now saying “you’ve definitely are going the extra mile to entertain me so let’s see what you got”

So in order to make sure you get the most when going for Brand Photoshoot and or Brand Video, we’ve put together the top tips that may be of use for you with your Business and personal brand journey into attracting the best or if not, your dream customers.

Perhaps you have been considering doing this for a while, or maybe you’ve just had an idea that you now have to take X amount of photographs and X amount of videos for your business marketing to spruce some new content in your websites social media channels. This idea of “Beauty can provide safety” is spot on when it comes to communicating yourself, your business and services to the consumer.

if you ever seen a house so beautifully built in an area where demolition has been scheduled and the head property developer says; “OK maybe we won’t erase that one today and we can make way more profit from this beauty if we just leave it as it is”. The statement beauty provides safety is what makes brand photography and video content work so well for businesses.

Use the below tips to your advantage when you are on set:

Tip #1 — Nail The Branding ahead of time

Make sure that you have your business logo made and your brand colors decided beforehand so you feel confident in the tone and style of your approach, so you can deliver these in your photographs. The following examples are not a must have, but can be of an advantage when you do have them:

Vehicle signage, branded apparel and office signage can be of use but not the key ingredient. While these options are not applicable to all types of businesses, they are great elements to be of use in shots of video or photography to further influence the perceiving eye of your customers.

Having a website for your business is useful, so you can use your branded photography and videos in there as a medium to communicate your values to your audience additional to social media sites.

Tip #2 — Create your shot list (what’s important to you)

Remember a good location? maybe something on way to a recent client site or you want to go urban with some skyscrapers in the background? are there any team members who will do headshots? do you want to be captured while doing the work? here, is the place where you can go creative and write all the shot types you want to take with the locations you want to be in. It’s as simple as brain dumping everything onto paper and picking the best 5 to your shoot day. If you need more ideas for this, ask us or your photographer for suggestions and what can suit you the most. an unbiased opinion of a professional that sees it from their point of view can always help you to get a useful perspective which can help to build your brand identity.

“Practically, if you are in the lens, everything you do is considered as Gold “ — Gold Media

Tip #3 — Make it Personal & invite collaboration

are there anyone else who would be interested being in your photos and videos besides your own self? Are there any staff members who want to participate in a photoshoot and perhaps also help their own personal branding on the way? maybe one of your recent client has a quirky character who is waiting to an opportunity to be on the lens or are there other businesses whom you’ve been in contact for the recent months and years and are wanting to join your shoot day can be ideal. The truth is, nowadays most businesses have social media following and if you have the chance to have your branded visuals to be shared again in your collaborators social media, you gain extra free exposure and it’s that extra Gold to that can help out your brand.

Tip #4 — Gather Your Props

Think about the things you may need to complete your photos. If you will be sitting on a desk or want to take a photo in a meeting room or a cafe for instance, think of all the items that you want to include on that desk/table. Does your business sells products that you may want to showcase in your photoshoot or video? showcasing how people are using a product is a great way to promote your business by promoting your partner to an extent that it doesn’t takes away the attention from your brand identity. Do you want your photoshoot be a part of a theme ? Pick one. Take the time to think about your business colors and what represents your brand identity to give it a cohesive look in photographs and videos. Prepare clothing items the evening before shot day and try them on while taking mini photoshoot from your smartphone at home to give you an idea for what angles you would prefer most and what is your good side. note, some people don’t have bad sad and good side and which is totally fine because on set we get to work out numerous attempts.

Tip #5 — Keep Calm have fun & take some selfies on set

“there’s no need need to look for plan B if you do enjoy plan a with all your heart every-time there’s a chance”

Let’s face the facts, you’re going to be photographed/filmed by professionals and it can be stressful enough sometimes to pose on camera for a photoshoot and keep it calm, but if you think of it as a chance to have fun by calling it “I am gonna have a bit of behind the scenes” or “this is my show day” taking some selfies behind the scenes with the people involved in the shooting can momentarily take the focus of the stress, This is the moment when distraction is your best friend and it can introduce fun hormones increasing the team morale during the activity, leading to a nicer experience along the way instead of just doing the photoshoot, completing it an then calling it a day. Developing an attitude of “I am gonna have fun with my photographer before every meetup is essential for you to have success in your branding and marketing endeavours There’s no need to look for plan b if you do enjoy with plan a with all your heart every-time there’s a chance.

Conclusion

Hopefully these tips will have you excited and ready for your next brand photoshoot and video! If you’re keen to get the most out of your time in front of the camera and make sure you’re getting visuals the you deserve with the touch of Gold, be sure follow us on socials and visit our website for more valuable brand content.

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